SMC Content Development & Production

Social Outreach Execution Plan

Social Outreach Booking

ACB

To ignite awareness and drive participation for the Women’s Day promotion, we built the campaign around a simple truth: every woman has the right to choose her role or perfect it her way.
ACB steps in as the financial partner that supports those choices, empowering women to live the life they believe in.

When Women’s Day messages all start to sound the same, the real challenge for ACB was to move beyond symbolic wishes and become a brand that understands women, respects their choices, and stands with them.

We shifting the conversation from outdated expectations to the freedom of choosing one’s own path

And turned “Chọn Vai – Tròn Vai” into a message that truly speaks to women today.

Our approach was clear and intentional:
Strategic narrative reframing + Affirmative Brand positioning and stance + Message anchoring

• We shifted the conversation: financial security is what empowers women to choose their own roles with confidence.
• We positioned ACB as a powerful, trusted financial partner - a brand that supports choices, enables decisions, and never judges.
• We anchored the entire campaign around the idea that: “Chọn vai” hay “Tròn vai” that is all your choice.

The line created space for every woman to define her own path - while subtly reinforcing that ACB is the partner that helps make those choices possible.

We didn’t tell women who to be.

We helped make every role possible.

By reframing the narrative, Tám positioned ACB as a trusted partner, empowering women to confidently navigate every choice why choose one when you can do it all?

Rooted in empathy, Tám’s Top 3 YouNet campaign inspired women to embrace who they are and thrive in life/