NGÔI NHÀ ĐẦU TIÊN
SERVICE
Social Narrative Development
Social Communication Planning & Creative
SMC Content Development & Production
Social Outreach Execution Plan
Social Outreach Booking
Buzz Navigation
CLIENT
ACB
DATE
2025
BRIEF
From the moment the concept ‘Ngôi Nhà Đầu Tiên’ reached us, Tám took it to heart: to show consumers that buying a home can be simple, and to ignite real excitement and motivation in the hearts of the audience
So, how Tám can make the connection and build trust to the customers
The Challenge
“IF NOT NOW, THEN WHEN?”
For young people dreaming of their first home, this was a once-in-a-lifetime chance with exclusive benefits from ACB. Guided by ‘If not now, then when?’, Tám turned hesitation into excitement, making the dream feel within reach.
The Solution
FROM 'HOW?' TO HOME
Tám faced a daunting challenge: tackling the sensitive topic of homeownership, something few people talk about openly. As we explored deeper, one truth became undeniable everyone dreams of owning a home, yet the same fear holds them back: ‘How could I ever afford it?.
Our approach was clear and intentional:
Start with insights + Build trust + Close with Information clarity
- Strategic narrative reframing for both users and brands.
- We chose to educate, not just promote. Content was transformed into relatable guidance that addressed customers’ fears, helping them feel understood, supported, and confident enough to take their first step toward owning a home.
- Key informations are echoed by both influencers and Always-on Contents in bite sized format. Sometimes simplicity is king education and clarity.
The campaign strengthened its position as an innovative. By combining education with interactivity, curiosity was turned into actionable interest, building trust and driving real results.
We educate to reach the reality.
We making dreams possible.
